Despite still having to bundle up to brave the streets of New York, spring has gracefully returned, bringing with it the usual suspects: delicate florals, white denim, crisp linens, and a slew of exciting fashion campaigns. From Sophia Richie revealing her baby bump with Stuart Weitzman's spring collection to Gap’s Linen Moves campaign that had us all dancing along, it’s clear that 2024 will be a standout year for fashion campaigns. Without further ado, here are some of the most notable fashion campaigns spring has brought us thus far.
Sofia Richie Grainge x Stuart Weitzman - Sofia
On the path to becoming a soon-to-be mother, Sofia Richie Grainge is taking a big step in her life, and doing so in none other than the dainty bowed heels of Stuart Weitzman.
Sofia hasn't let her pregnancy slow her down; she continues to take the fashion industry by storm. From co-designing Solid & Striped's new spring 2024 collection to teaming up with Matilda Djerf for Djerf Avenue's holiday campaign, and now debuting Stuart Weitzman’s Spring 2024 campaign, titled Sofia, she remains as booked and busy as ever.
Images courtesy of Stuart Weitzman
Theo Wenner's candid photography captures Sofia at home and in her backyard, relaxing in outfits that are quintessentially her style—chic and sophisticated. Through this campaign, her confidence and elegance radiate, serving as an inspiration to women and mothers alike.
Only Polo by Ralph Lauren
Ralph Lauren’s “Only Polo” campaign encapsulates the beauty of life’s little moments.
Photographed by Dan Martensen, this campaign features men, women, and children enjoying life’s simple pleasures, from quality time with loved ones, sitting down to read a good book, and frolicking on white sandy beaches.
Images courtesy of Ralph Lauren
In the words of Ralph himself, “It’s about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.” This campaign captures the timeless elegance of Ralph Lauren while giving it a joyful splash of life and color.
Skims x Sabrina Carpenter
Skims unveils their ultra-feminine Stretch Lace Collection, starring pop icon Sabrina Carpenter. The campaign is shot through the lens of British photographer and creative director, Jack Brigland, known for his dreamy, cinematic visuals that nod to the ‘90s.
Sabrina is showcased in Skims’ latest lingerie, Lounging in a bedroom that looks straight out of a teenage romcom, adorned with band posters and baby pink walls.
Images Courtesy of Skims
This campaign transports us back to the simpler days of slumber parties, and CD players; It’s nostalgic while remaining extremely relevant to pop culture. Truly, when has Kimberly ever let us down?
Edie Parker x St. John with Leighton Meester
“Hey, does anyone have a lighter?” Leighton Meester certainly does.
Snapped by photographer Christian Soria, Leighton appears how we know her best — the epitome of Upper East elegance, her looks composed of tweed, pearls, and ensembles that even Holly Golightly would envy.
Images Courtesy of St. John and Eddie Parker
This campaign brings together the minds behind St. John renowned for their artfully crafted knits, and Edie Parker, known for their burn bags and cannabis accessories. The result? An iconic bag that blends Blair Waldorf’s sophistication with Serena Van Der Woodesen’s bold edge.
Gap x Jungle - Linen Moves
Gap’s new spring campaign channels the effervescent vibe of Jungle's hit song, “Back on 74.” Directed by Jungle’s own J Lloyd and Di Placido, the campaign nods to the original music video, while brilliantly showcasing the breathability of Gap’s new linen collection. The dance-centric campaign features choreography by Shay Latukolan, who also worked on the “Back on 74” video, and stars the rising singer, Tyla, who adds an extra layer of allure.
Images Courtesy of The Gap
This campaign is not only fiercely original but also thoroughly entertaining, earning Linen Moves a stamp of approval from both industry insiders and fashion connoisseurs.
By Elena Aukamp
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